Developing a Strong Brand for Artists and Musicians

WRITTEN BY: lfunke

Michelle Donovan is a Photography Graduate at Nossi College from Art and an active alumni member who still participates in Kappa Pi Eta Tau, Nossi’s Fashion Group and the NossiMICs – Music Industry Club. She attended a Nashville American Marketing Association ‘Entertainment and Sports Marketing” workshop to “Learn insights and explore how to develop a strong brand for rising artists and musicians. From dive bars to the famous Grand Ole Opry stage, every breakthrough artist has a story to tell. In an industry saturated with incredible talent, it is crucial to one’s success to develop a marketing plan.”  Written by Michelle Donovan, Owner D91 Photography   I attended the AMA Nashville’s Entertainment & Sports Marketing SIG event on Developing a Strong Brand for Artists and Musician’s. The event was held at the Bound|ry located on 20th Ave. South in Nashville. The venue was a perfect size. The decor was more on the rustic side which made it have a much more relaxed and welcoming feel to me. My interested in the event can help me learn more how my work as a freelance photographer can fit into the branding of an artist and musician. I wanted to learn how the creatives (specifically photography) fit into the entire branding process. On the panel was Ben Gallaher, Sony Music Nashville recording artist, Kerri Fox-Metoyer, Vice-President of Music Strategy & Partnership with APA Agency & Cameo Carlson, President of theory Nashville. After the panel discussion, I spoke with Kerri Fox-Metoyer about fitting photographers…

Fall Semester Winners

WRITTEN BY: lfunke

It has become a semester tradition. The week before finals, graduating seniors gather to show off their hard work created during their college career. Portfolios are displayed proudly as family and friends interact and let loose. Creative professionals from Middle Tennessee arrive to check out the up-and-coming talent and hire the ones who will perfectly fit with their team.  From graduating seniors to first-semester freshman, the Nossi community gathers to end the Senior Show with an award ceremony, highlighting successes from the past 15 weeks. Each semester, faculty and select staff nominate students who stood out from the rest – those who got more involved, pushed the creative bar, tackled their grades and helped fellow students when needed. We honor students in each of our degree programs: Photography, Video & Film, Graphic Design Media, Web & Interactive and Commercial Illustration.  This fall, 27 students were nominated for six awards, several students even saw multiple nominations.  Congrats to all our winners Class Participation: Kayla Swedberg and Jaime Rock Most Improved: Bridget Turner and Carelissa Young Most Creative: Hector Mendoza and Brittney Stewart Ambassador: Ryne Anderson Academic All-Stars: Kayla Crumbley, Derek Gray, Hector Mendoza, Jordan Shumate and Brandon Sprinkles Perseverance Award: Chelsie Boyette View more images from the Senior Show and Open House by clicking here. Congrats again to all the award winners and we will see you January 8 for the start of our spring semester!

Career Conversation with Bohan Advertising Agency

WRITTEN BY: lfunke

Bohan is an award-winning advertising agency located in Nashville, Tenn., focusing on local and national clients ranging in a variety of industries. Two members of their team visited Nossi College of Art to host a Career Conversation, highlighting frequently asked questions including: What is advertising? How does an ad agency work? Where would I fit in? Why should women, especially women of color, pursue a career in advertising? While here, they also encouraged students to participate in Ad Women for All Women (AWFAW), a diversity and inclusion initiative launched in 2016 by bohan. This event helps to address the lack of women of color and women in leadership in the advertising and marketing fields. Bohan hosted this second annual mini-conference in October at their agency’s offices in Nashville’s Gulch district.  “Our goal with AWFAW is to create a program that advertising and marketing agencies across the country can introduce in their own markets to foster the diversity and inclusion that our industry needs,” explained Shari Day, bohan president and CEO. “Singleton Beato lives and breathes what bohan seeks to accomplish with AWFAW, and she is an incredible resource of knowledge for these young women.” The conference’s keynote address was delivered by Singleton Beato, chief diversity and engagement officer at McCann Worldgroup, a leading global marketing services company. Kaitlin Pointer, a Nossi College of Art photography student took advantage of this opportunity to learn more about being part of the agency world after graduation. “I had a fantastic time and networked with a ton of…

Nossi Student Activities and Marketing Director, Libby Funke Luff, Wins National Award

WRITTEN BY: lfunke

STORY BY LES KERR Libby Funke Luff, Nossi College of Art’s Student Activities and Marketing Director, has received the prestigious Excellence in Student Services Award from the Accrediting Commission of Career Schools and Colleges (ACCSC). ACCSC is a national accreditation agency recognized by the U.S. Department of Education for its accreditation of educational institutions focused on educating students in occupational, trade and technical careers. The award was presented during the group’s Professional Development Conference in Reston, VA. Institutions from across the United States were considered. Nossi College’s All Access program, instituted by Luff, was highlighted in the award presentation. It is designed to help students earn real-world experience while learning their specific disciplines. This increases the potential for firmer footing in the job market after graduation. Instituted in 2012 during the economic recession, the program actively connects students with companies and organizations that utilize their skills in commercial and non-profit projects. From developing logos and promotional support for companies to documenting events in photos and videos, Nossi students began producing real-work visible to the public. “I’m excited that Nossi’s students have been recognized because they work hard to become creative professionals in this competitive job market,” said Luff. “It is their willingness to get involved and to give back to the community by using their creative talents that makes the Nossi All Access program strong.” Thanks to All Access, Nossi College is recognized as a resource by Nashville area businesses and nonprofits with requests for student involvement coming weekly. The…

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