The role of communication design in creating comprehensive corporate identity systems is the focus of this course. An analysis of corporate objectives and practical applications will be the basis for developing a structured corporate identity system, including logo design, color, symbols, and branding. Other business collateral may also apply (stationery, business cards, signage, packaging, and vehicle graphics). Students will study and analyze effective corporate identity systems through case studies. Project solution will require innovative thinking and alternative design approaches with creative, intense use of otherwise traditional media output.