Having gained the skills to create and author websites in previous web and interactive design courses, in this course students will focus on the post-development processes: marketing and maintenance of the usage health of existing websites. Without strategies for acquiring, analyzing and maintaining traffic, any web development project would be rendered invisible, and consequently, ineffective. In this course, students will learn proper strategies for SEO (Search Engine Optimization), which involves the technical and creative processes necessary to improve ranking among search engines, drive traffic and maintain an overall awareness of your site through organic (non-paid) results. In addition, students will explore marketing strategies and effectiveness of non-organic results, advertising campaigns and social media avenues.

Associated Programs

This course is currently not associated with any programs.