THE BUSINESS OF VIDEOGRAPHY I
Whether it is music videos, sporting events, corporate, commercial, documentary, narrative video or family events, one must understand the basic structure and tools of sustaining the capital, clientele and business aspects of the creative process. This course will focus on business basics in videography, including sales, marketing, branding, social media and building and maintaining a community of artists, co-workers, clients and referrals. Business skills, pitching, communication, contracts, waivers, scheduling, preproduction, maintaining equipment and favors and the bottom-line will all be major topics of discussion and exercise. From VID 301 and Business I, all the way to Capstone, students will continue to evolve in their entrepreneurial presentation. It begins here.