SM 290


This course provides students with the in-depth knowledge and practical skills needed to develop and maintain a PPCA campaign. Through this course, students will learn how to identify their target audience, research keywords, choose a platform, create search and paid social ads, and develop a landing page for PPC advertisements. They will work with several tools to collect and interpret a wide range of data. They will also learn how this data can be used to optimize various aspects of their campaigns.

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