This course provides students with the in-depth knowledge and practical skills needed to develop and maintain a PPCA campaign. Through this course, students will learn how to identify their target audience, research keywords, choose a platform, create search and paid social ads, and develop a landing page for PPC advertisements. They will work with several tools to collect and interpret a wide range of data. They will also learn how this data can be used to optimize various aspects of their campaigns.

This course is offered on ground with an online component.