This course provides an introductory overview of the process, materials, methods, and technologies for planning, designing, and specifying graphic elements in built and natural environments. Students learn application of spatial perception, symbolism, and typography for the purpose of wayfinding and placemaking in directional, informational, and decorative systems. Special attention is given to the science of wayfinding, in-depth research, idea generation, audience consideration, execution, and fabrication.

This course is offered on ground with an online component.