ENVIRONMENTAL ART DIRECTION
The term “environmental” in this case isn’t associated with the global eco movement referred to as“green”. The course focuses on the students solving professional art direction challenges as it pertains to advertising elements within special environments, i.e. in-store signage, graphic displays, product point-of purchase elements (including kiosks) outdoor building signage and more. Special attention is given to research, idea generation, audience consideration, execution and production as it relates to marketing strategies for today’s brands and their products or services. Students may be required to collaborate with photographers and or illustrators as needed from the college’s associated degree programs.
This course is currently not associated with any programs.