After advancing past basic social User Interface (UI) structures using familiar social media applications from the previous social media course, in this course students will expand their abilities to programmatically build custom solutions for unique social media challenges. Students will synthesize their skills to build and use social media Application Programming Interfaces (API) and Mashups (hybrids of complementary API’s) for various networks. Concepts such as social media account association, real-time network monitoring and data aggregation, contextual sharing solutions, analytics and API integration into web applications will be covered.