Courses

This introduction to packaging design will allow students to see the importance of packaging in the marketplace. A gained knowledge of packaging’s role in cultural society as well as brand importance will be addressed. Students receive a broad overview that covers essential package design basics, including materials and production methods, structures and surfaces, product positioning, […]

After completing this team-based course, the student will have a firm grasp of the fundamentals of art direction. Mimicking real-world project scenarios, this course applies the principles of project management, concept development, problem-solving, and teamwork as they relate to the functions of the art director and creative team members. Helping to promote cross-disciplinary collaboration, students

Currently, we are well past consideration of the Mobile experience as an afterthought. Mobile device Internet usage has now eclipsed desktop usage, with no indication of the trend’s reversal. Recent statistics indicate mobile media time has increased to 51 percent compared to desktop’s 42 percent, with the average user spending more than 37 hours a

A continuation of Web Language I, this course emphasizes responsive web design. Responsive design utilizes HTML and CSS to automatically resize or hide the components of a website to assure proper presentation and function on all devices (i.e., desktops, tablets, and phones). Students will be challenged to experiment with various layouts, split content, hidden navigation,

In this course, students continue to learn traditional content and functions of illustration as it relates to books. In addition, students will learn the fundamentals of choosing themes to visualize in a narrative. Students will learn advanced aspects of book illustration, including styles, market, reproduction, character development, and audience. Students will work on independent projects

This course will explore the history of advertising and examine its role and importance in society. The student will learn the basics of marketing and product positioning with a focus on Conceptualization, Reflection and Refinement, Steps 3, 4 and 5 of the Nossi 9 Step Creative Process. How an advertising campaign develops, from the concept

Designing for online isn’t just limited to a brand’s website anymore. Social communities like Facebook and Twitter have allowed brands to communicate with their audiences in a new way. Students taking this course will learn the challenges and limitations of designing for these commonly used online sites as well as the history and theory of

This course will examine advanced concepts of developing brand campaign elements with an emphasis on Execution and Presentation, Steps 6 and 7 of the Nossi 9 Step Creative Process. Students will concept and produce various collateral materials including identity, packaging and web vehicles to promote and sell a brand through intelligent graphic design.

In this course the student will learn a series of steps for creating a printed product. From the conception and execution of a design through editing and production of the finished product, students will learn about various printing processes focusing mainly on offset lithography. Upon completion of this course, the student will have a clear

Interactive Design represents a critical and rapidly evolving construct of the overall Internet user experience. Pacing with current industry standards means evolving beyond static web content to web pages and applications that can offer more dynamic user experiences with interactivity and animation. While the concept of Interactive Design embodies a broad spectrum of techniques and