Tori Watson

Tori Watson (she/her) holds her MFA from Otis College of Art and Design and BA degrees in Art History and Comparative Literature from the University of Georgia. Over seven years, she has developed brand and campaign work across agency, freelance, and in-house environments. After two years at Conversion Interactive Agency, developing ads for clients including Walmart and Amazon, she developed a freelance practice and worked for clients including Girls Group and 6S Brewing. She is now a Senior Graphic Designer at Holley Performance Brands, directing brand identity and campaign creative across a portfolio of automotive performance brands. Her teaching philosophy emphasizes that design is a way of paying attention, and that following individual intuition is the key to developing an authentic and robust design practice. Her goal is that each of her students leaves her classroom with a stronger sense of their own processes and a deeper engagement with the world around them.