Students will develop a comprehensive two-part Marketing Plan for a photography, videography, or hybrid content-creation business. Each student will create a personalized
marketing plan ​that will contain ​self ​promotion, ​timeline ​calendar, S.W.O.T. ​analysis, ​target ​audience, ​customer ​profile, ​keywords, ​marketing ​resources, ​product ​service ​fees, ​potential ​client List, ​fees and ​charges, ​proposal, ​invoice, ​pricing and a ​process ​template.​ That ​plan, paired with the business plan, could be used for a SBA or a bank loan to secure funds for those interested in working for themselves.

This course is offered on ground with an online component.