Courses

This course will define and display the various roles that producers and directors play in film, television and videography and throughout all the major phases of the filmmaking process. Students will use this knowledge to produce two projects and direct one project from preproduction, to production, to postproduction.

This course on Social Media Advertising offers a comprehensive exploration of the strategies and tactics essential for effective advertising on current social media platforms. Students will gain practical knowledge and hands-on experience in creating, managing, and optimizing ad campaigns across platforms such as Facebook, Instagram. Twitter, LinkedIn, and more. Through a combination of theoretical learning

This course provides a comprehensive overview of Customer Relationship Management (CRM) marketing strategies and automation techniques. Participants will gain hands-on experience with popular and free CRM platforms that seamlessly integrate with WordPress and various social media platforms. The course covers essential topics such as social media automation, email automation, and leveraging chat and messaging platforms

This course delves into the increasing relevance of influencer partnerships, a vital component of modern marketing strategies. It offers insights into the evolution of influencer marketing, highlighting the role influencers play in enhancing brand visibility and credibility. The course focuses on practical strategies for influencer collaboration, guiding students in selecting influencers aligned with a brand’s

This course is designed so students can develop their skills in creating engaging content for social media platforms. The purpose is to give the student a broad overview of content creation specifically related to photography and videography for social media. An additional goal would be to aid in a student securing an entry level position

Unlock the power of visual storytelling with our comprehensive course, “Designing for Social.” This course equips you with essential skills to create compelling graphic content for popular social media platforms. Learn fundamental design principles, master industry-standard software like Canva, and develop platform-specific strategies for Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Enhance your brand identity through

Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We

Reading online is a very different experience from reading print. Thus, even strong writers need to discover how to tailor their content for the digital environment. This text provides an in-depth look into the often-collaborative process of writing and creating compelling copy, including brainstorming, drafting, and editing. Also, from white papers to web videos, students

This course will cover the basic elements of marketing, such as brand, demographics and goals. These elements will then be taught on how to adapt to today’s everchanging digital marketing landscape, including social media marketing, website, analytics, content creation, email campaigns, budgeting, and cost. In this course, there will be an introduction to SEO and

This course teaches the fundamentals of video editing using Adobe Premiere Pro, covering the software’s interface, media management, and basic editing techniques. Students learn to import and organize footage, perform cuts and assemble sequences, add transitions and effects, and enhance audio. Advanced topics like color correction, motion graphics, and exporting for different platforms are included.