This course on Social Media Advertising offers a comprehensive exploration of the strategies and tactics essential for effective advertising on current social media platforms. Students will gain practical knowledge and hands-on experience in creating, managing, and optimizing ad campaigns across platforms such as Facebook, Instagram. Twitter, LinkedIn, and more. Through a combination of theoretical learning and practical exercises, participants will develop proficiency in crafting compelling ads, targeting relevant audiences, budget optimization, A/B testing methodologies, and measuring ROI to drive business objectives. This course requires completing the certification from Meta on advertising. Integrating YouTube advertising into the course outline ensures that students gain a comprehensive understanding of advertising strategies and tactics across multiple social media platforms, including one of the largest video platforms on the internet.