This course provides a comprehensive overview of Customer Relationship Management (CRM) marketing strategies and automation techniques. Participants will gain hands-on experience with popular and free CRM platforms that seamlessly integrate with WordPress and various social media platforms. The course covers essential topics such as social media automation, email automation, and leveraging chat and messaging platforms for effective customer engagement. Through a combination of lectures, case studies, and practical exercises, students will learn how to optimize CRM systems to enhance customer relationships and streamline marketing processes. By the end of this course, participants will have the skills and knowledge to effectively implement CRM marketing and automation strategies across multiple platforms, enhancing customer engagement and driving business growth.