Developing a Strong Brand for Artists and Musicians

WRITTEN BY: lfunke

Michelle Donovan is a Photography Graduate at Nossi College from Art and an active alumni member who still participates in Kappa Pi Eta Tau, Nossi’s Fashion Group and the NossiMICs – Music Industry Club. She attended a Nashville American Marketing Association ‘Entertainment and Sports Marketing” workshop to “Learn insights and explore how to develop a strong brand for rising artists and musicians. From dive bars to the famous Grand Ole Opry stage, every breakthrough artist has a story to tell. In an industry saturated with incredible talent, it is crucial to one’s success to develop a marketing plan.”  Written by Michelle Donovan, Owner D91 Photography   I attended the AMA Nashville’s Entertainment & Sports Marketing SIG event on Developing a Strong Brand for Artists and Musician’s. The event was held at the Bound|ry located on 20th Ave. South in Nashville. The venue was a perfect size. The decor was more on the rustic side which made it have a much more relaxed and welcoming feel to me. My interested in the event can help me learn more how my work as a freelance photographer can fit into the branding of an artist and musician. I wanted to learn how the creatives (specifically photography) fit into the entire branding process. On the panel was Ben Gallaher, Sony Music Nashville recording artist, Kerri Fox-Metoyer, Vice-President of Music Strategy & Partnership with APA Agency & Cameo Carlson, President of theory Nashville. After the panel discussion, I spoke with Kerri Fox-Metoyer about fitting photographers…

Alumni Success: Discovering Design

WRITTEN BY: lfunke

Meet Tyson Davis – a Graphic Design Media graduate of Nossi College of Art. Tyson, excelling in all things print and design, masters the process of taking an idea from concept to finished print on paper; an undeniable talent that he’s been professionally honing for over 5 years. Why did you decide to become a graphic designer?  Becoming a graphic designer was something that I had no clue people actually did when I was a kid. I, like most people, see ads of all types every day and never thought that someone had to build and create them. I grew up in AZ right outside of Phoenix. Growing up in that area I was heavily inspired by graffiti and street art, so I was always messing around with (don’t hate on me) MS Paint and other things that may not be of the most legit expressions of one’s creativeness… Fast forward a couple of years and you find me sitting at a desk – bored, uninspired and truly unhappy thinking I was going to become a Pharmacist. I ended up taking a creative writing class that, unknowing to me, would be the first steps toward my career as a professional designer. I had an awesome, eccentric professor who always encouraged us to be different and cared about our thought process during our journey. One day she commented on my doodles appearing on every paper I turned in, and that small, yet huge conversation to me, is what led to me leaving school…

Nossi All Access: Capturing Kalie Shorr in Concert

WRITTEN BY: lfunke

Photography by Nossi Student, Nick Zimmer  Story originally appeared by 117 Entertainment Group, edited for clarity by Nossi College of Art.  NASHVILLE, Tenn. – Country rockstress Kalie Shorr released Awake on Thursday, January 25 to an at-capacity crowd of fans, music industry pros and friends in Nashville. The highly anticipated new project features seven songs that bring a rock-infused sound to country, showcasing Shorr’s authenticity, passion and energy which she injects into her music. Nick Zimmer, a Nossi photo student specializing in concert photography was able to attend this sold-out show at The Back Corner, a live music venue in Nashville. As a lead student for the NossiMICs, a music and entertainment student group at Nossi College, attending events like this is the perfect experience for students to network and gain portfolio work, and possibly a future client. Kalie Shorr burst onto the Nashville music scene in 2016 with her self-penned hit “Fight Like A Girl”. The Portland, Maine singer-songwriter became a Sirius XM Highway Find and was praised by multiple radio and media outlets including Billboard magazine. In 2017, Kalie released her Slingshot EP to rave reviews and was named “New Artist You Need to Know” by Rolling Stone, “The New Nashville” by Teen Vogue, and one of “2017’s Hottest Artists Under 25” by Taste of Country. “Kalie Shorr’s perspective is something that’s needed in today’s country music. Articulate and fearless, she’s unafraid to express exactly what’s on her mind in everyday conversation or in her songs.” – Lauren Tingle of CMT. View more of Nick’s…

Student and Graduate Collaborate to Achieve Recognition in Adobe Creative Jam

WRITTEN BY: lfunke

Story By Les Kerr Once the competition began, all competitors had just three and a half hours to design their prototypes. The community spirit of Nossi College of Art was exemplified in the recent collaboration between a current student, Cory Harkins*, and a graduate, Brandi Leath. A project created by the two was chosen a Judge’s Award Second Place UX Design winner of the prestigious and highly competitive Adobe Creative Jam in Nashville. The Jam is a two-part design experience in which design duos compete in a tournament utilizing Creative Cloud, according to Liz Schmidt, Adobe’s Senior Creative Manager. Cory is a current student and Creative Director at CRT Custom Products and Brandi is a UX/UI Designer at Parachute Media**. When Adobe issued a call for teams of two designers to compete in the Jam, they decided to enter the competition using the name Team aBC. Once they were selected to compete, they learned that the project required the use of Adobe’s XD program. Brandi and Cory learned the program in ten days since neither had used it before. Before all the award excitement, Cory and Brandi take a break to capture a photo. “At noon on the day of the competition, we got the theme,” said Brandi, “which was ‘A Rising Tide Lifts all Boats.’ With that theme, we had to create an app prototype.” Cory described the prototype as, “a functioning static portion of what the app would look like. It’s not fully functional, where you could send and…

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