Developing a Strong Brand for Artists and Musicians

WRITTEN BY: lfunke

Michelle Donovan is a Photography Graduate at Nossi College from Art and an active alumni member who still participates in Kappa Pi Eta Tau, Nossi’s Fashion Group and the NossiMICs – Music Industry Club. She attended a Nashville American Marketing Association ‘Entertainment and Sports Marketing” workshop to “Learn insights and explore how to develop a strong brand for rising artists and musicians. From dive bars to the famous Grand Ole Opry stage, every breakthrough artist has a story to tell. In an industry saturated with incredible talent, it is crucial to one’s success to develop a marketing plan.”  Written by Michelle Donovan, Owner D91 Photography   I attended the AMA Nashville’s Entertainment & Sports Marketing SIG event on Developing a Strong Brand for Artists and Musician’s. The event was held at the Bound|ry located on 20th Ave. South in Nashville. The venue was a perfect size. The decor was more on the rustic side which made it have a much more relaxed and welcoming feel to me. My interested in the event can help me learn more how my work as a freelance photographer can fit into the branding of an artist and musician. I wanted to learn how the creatives (specifically photography) fit into the entire branding process. On the panel was Ben Gallaher, Sony Music Nashville recording artist, Kerri Fox-Metoyer, Vice-President of Music Strategy & Partnership with APA Agency & Cameo Carlson, President of theory Nashville. After the panel discussion, I spoke with Kerri Fox-Metoyer about fitting photographers…

Nossi All Access: Capturing Kalie Shorr in Concert

WRITTEN BY: lfunke

Photography by Nossi Student, Nick Zimmer  Story originally appeared by 117 Entertainment Group, edited for clarity by Nossi College of Art.  NASHVILLE, Tenn. – Country rockstress Kalie Shorr released Awake on Thursday, January 25 to an at-capacity crowd of fans, music industry pros and friends in Nashville. The highly anticipated new project features seven songs that bring a rock-infused sound to country, showcasing Shorr’s authenticity, passion and energy which she injects into her music. Nick Zimmer, a Nossi photo student specializing in concert photography was able to attend this sold-out show at The Back Corner, a live music venue in Nashville. As a lead student for the NossiMICs, a music and entertainment student group at Nossi College, attending events like this is the perfect experience for students to network and gain portfolio work, and possibly a future client. Kalie Shorr burst onto the Nashville music scene in 2016 with her self-penned hit “Fight Like A Girl”. The Portland, Maine singer-songwriter became a Sirius XM Highway Find and was praised by multiple radio and media outlets including Billboard magazine. In 2017, Kalie released her Slingshot EP to rave reviews and was named “New Artist You Need to Know” by Rolling Stone, “The New Nashville” by Teen Vogue, and one of “2017’s Hottest Artists Under 25” by Taste of Country. “Kalie Shorr’s perspective is something that’s needed in today’s country music. Articulate and fearless, she’s unafraid to express exactly what’s on her mind in everyday conversation or in her songs.” – Lauren Tingle of CMT. View more of Nick’s…

Alumni Successes: Going the Extra Mile

WRITTEN BY: lfunke

Mike Gribble is a creator. He has always been and noticed it especially when he looked back on his experiences and realized he’s been artistic since high school. Each job he landed, he found himself working creatively to complete each task. Even working for Southern Trophy House, he was tasked with designing Advertising Awards for local and national ad agencies. He decided to take control of his life by going back to school and earning his Associate Degree in Interactive Graphic Design. He graduated in the Spring of 2017 and now has other goals to accomplish. How did you get into Graphic Design? Have you always been creative?  I got into graphic design working for Southern Trophy House without even knowing I was doing graphic design. I was engraving and doing sublimation for customers like The Tennessee Titans. Sublimation works by creating a layout then printing it, reversed, on a special heat-resistant paper. The heat-resistant paper is taped to the surface of the item you’re wanting to have sublimated – usually brass or aluminum. It’s then placed under a heat press for 30+ seconds at around 380 degrees when the printed ink turns from liquid to a gas and is transferred onto the material. I would also work on awards, such as the Titans Hall Of Fame, which aired on News Channel 2 and think to myself, “Hey! I did that earlier today!” It was exciting to see something I created on TV every week. That same company had a…

Live on the Green

This amazing free festival is hosted by Lightning 100, Nashville local and independent radio station. Hosted every Thursday starting August 10 and the entire Labor Day weekend, you will find some new music in addition to some classic favorites – Sheryl Crow, absolutely! Nossi College of Art gets to sent a concert photographer to each night of the festival. Congrats to our four concert photographers: Nick Zimmer, Natia Cinco, Angela Everett and Joshua Balboa.  Learn about this free event, view the schedule and upgrade your experience and purchase VIP tickets here.  

Fall Semester Starts Sept 9

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