She attended a Nashville American Marketing Association ‘Entertainment and Sports Marketing” workshop to “Learn insights and explore how to develop a strong brand for rising artists and musicians. From dive bars to the famous Grand Ole Opry stage, every breakthrough artist has a story to tell. In an industry saturated with incredible talent, it is crucial to one’s success to develop a marketing plan.”
Written by Michelle Donovan, Owner D91 Photography
I attended the AMA Nashville’s Entertainment & Sports Marketing SIG event on Developing a Strong Brand for Artists and Musician’s. The event was held at the Bound|ry located on 20th Ave. South in Nashville. The venue was a perfect size. The decor was more on the rustic side which made it have a much more relaxed and welcoming feel to me.
My interested in the event can help me learn more how my work as a freelance photographer can fit into the branding of an artist and musician. I wanted to learn how the creatives (specifically photography) fit into the entire branding process.
After the panel discussion, I spoke with Kerri Fox-Metoyer about fitting photographers into the branding process. Although she doesn’t regularly work with photographers, she was able to give a good direction for my interests. Her advice was to get in contact with publicists because they are normally the one that works with setting up the photo sessions. Publicists also normally decide what photos are used from live concerts on the artist social media platforms or in print.
There were a couple things that I really took away from this evening. The first was that you never turn down an opportunity that comes your way. 